Karnival Warna Ceria Paloh 2018
Paloh is a small town and is only know by its surrounding communities. The lack of publicity makes it quite hard to pull in the crowd. Our second challenge is how to create and retain the hype for the success of the event.
We decide to use social media platforms to enhance the reach of the promotion. We even made promotional videos that generated 51,089 reaches.
We also created a map with a list of must-see attractions on the map with a brief history. This is to guide and create awareness about the hidden gems in Paloh as well as the historical heritage that spans over a century.