First Smile second phase involves expanding their gamification features where parents will be rewarded for keeping track of their babies’ growth. There will be trophies to be earned as well as some tutorial or parenting knowledge to be shared in the app as well.
Gamification is a term to make certain procedures into a game with reward system. First Smile app plans to boost user engagement by making posting more frequently.
Gamification Trophy Badges
These badges are created with First Smile tone and theme so that it can be aligned to its brands as well as its user interface.
My Baby Missions
To expand the gamification feature, we have created extra graphics, scenarios and story for the penguin for usage of the feature’s interface, tutorial as well as postings.