Frenshi
Branding
Core Brand Message
Love & Care
(dedication)
The products is prepared with love and care and believe that this will reflect its values to the buyer and recipient of the gift.
Unique & Memorable
(special)
The products and handpicked to be unique, hence making the brand providing memorable tokens, special to the customers.
Workmanship & Craft
(quality)
The products have a specific high benchmark for its quality, so that the customers can enjoy high quality and unique gifts without doubt.
Design Elements
Humanize
Usage of water colour pastels and other handwritten fonts as basic to show how human this brand is.
Minimalist
To focus on unique and memorable product, we will minimize noise making the products the hero.
Natural
 Usage of paper texture, white beige and wood elements as well as nature picture to show craft and workmanship element.
Brand Logo
Frenshi’s logo derived from combination of gift box and also ribbon to represents the meaning of giving presents to precious friends or family. The ribbon is created with ‘f’ character and also the combination of alpha and omega symbol which represent the purity and holiness.
Primary Logo
Packaging
For further brand expression, we created a set of complimenting graphics that seamlessly glue unique elements of our brand to the logo itself. These additional graphics may be used to enhance cognitive impact of the brand on our audiences.
POSM
To facilitate marketing in their endevour, we have drafted POSM styling that incorporate Frenshi’s styling to help empower its brand in consumer’s perception.
Stationery
To maintain consistency of communication across media including the corporate communication or authentication of the letters, we have created a set of stationery to reflect Frenshi’s brand in all their communication medium.
Interior Logo Signage
The logo signage is designed in two orientation to suit the needs of Frenshi so that their signage can be utilized to its utmost.
