Harlo Mobile App

Product Branding

Harlo is an initiative of Axiata Digital Services to create an app where people can communicate and share via live streaming technology. We were tasked to design its brand and how to utilize the brand graphics on other media.

Axiata Digital Services Sdn Bhd
February, 2017
Branding

Brand Logo

The whole brand concept is aligned with the notion of Harlo, as in a greeting. Hence we utilize the norm of people waving their hand as they greet to emulate a sense of intimacy and relativity of the audience towards the brand.

Harlo is

Vibrant

Bold

Dynamic

Brand Elements

To ease expression of Harlo‘s brand, we have created a set of colour¬†palette to set tone for Harlo. We have also utilize the logo elements from Harlo to create a dynamic approach to its branding, enhancing playfulness and extension of possibilities that can be done with the brand elements.

Primary Colours
Secondary Colours
Iconography
Stationery

The stationery will have a more simplistic look as not to create any conflicts with the rich brand graphics.

Brand Applications

Utilizing brand elements that we created and arranged, we have also design visuals for Harlo if they were to be applied on different media.

We combined both images and vector graphics as a digitization representation where people are telling their stories in a digital world real time. The graphics will represent the things that cannot be done in real world but can seamlessly be augmented in digital world.

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Genesis

Platform UIUX

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10 Mom Branding

Branding

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