Mcalls

CNY Lion Dance Gift Box

Mcalls Chinese New Year Lion Dance gift box filled with all the necessities for a lion dance performance. A premium box that is presented by the lion dance crew to the household who calls for the performance as a sign of gratitude at the same time exchanging meaningful blessings.

Mcalls

December, 2017

Packaging

Graphic Elements

This key visual is a combination of Chinese design elements and modern vector art style. Calligraphy strokes font were used to further enhance the traditional styling of the entire design.

Packaging

The gift box comes in tiers where the plaque, silk flag, joss sticks, red packets and pendrive (contain Mcalls CNY song) were stored together conveniently. Each item has its own meaning and blessings in a traditional CNY lion dance performance stored in a premium gift box, making it more presentable and souvenir worthy.

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Frenshi

Branding & Packaging

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Le'Gua

Rebranding & Packaging

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