- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).
- Analyze web traffic metrics and suggest solutions to boost web presence.
- Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
- Oversee the company’s social media accounts.
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
- Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency.
- Identify advertising needs.
- Establish best practices in digital marketing.
- Stay up-to-date with digital technologies developments.
- Proven work 2-3 years of experience as a Digital marketing strategist or Digital marketing manager.
- Demonstrable experience with SEO/SEM and CRM software
- Experience implementing and optimizing Google Adwords campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands-on experience with online marketing tools and practices
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- BSc degree in Marketing, Advertising or relevant field