Introduction

Karnival Warna Ceria Paloh 2018
The Purpose

HERITAGE

EXPOSURE

EXPERIENCE
Target Audience
The Challenge
Paloh is a small town and is only know by its surrounding communities. The lack of publicity makes it quite hard to pull in the crowd. Our second challenge is how to create and retain the hype for the success of the event.

The Solution
Social Media
We decide to use social media platforms to enhance the reach of the promotion. We even made promotional videos that generated 51,089 reaches.
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Information Leaflets
We also created a map with a list of must-see attractions on the map with a brief history. This is to guide and create awareness about the hidden gems in Paloh as well as the historical heritage that spans over a century.





Activities

Post Activities
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[KGVID poster=”http://www.cr8consultancy.com/wp-content/uploads/2019/02/4.jpg” width=”960″ height=”540″]http://www.cr8consultancy.com/wp-content/uploads/2019/02/Folome_Kedai_Makanan_Saliah_FA.mp4[/KGVID]