Campaign Ideas, Planning, Social Media
Industry: Refillable Water Bottles
It’s all about Love
On Valentine’s day, BROS decided to run a campaign that gives lovers a chance in romantic escapes. With every purchase of selected BROS water bottles, customers get a chance at the lucky draw. The lucky draw prizes are a ticket for two to one of three destinations. BROS also made it possible for their customers to leave a message to the one they are gifting, making the present more memorable.
CR8 was tasked with planning and also drafting out the conceptual idea.
This campaign also touches the digital side of marketing. By utilizing social media, BROS keep connecting new customers and engage existing ones.
BROS also built a dedicated microsite for this campaign where the customer’s message can be accessed.
BROS also engages in EDM (Electronic Direct Mail) to continue reminding existing customers who joined the campaign and keep them updated with the campaign.
This is to make sure that all areas of communications were covered.