Branding for Parcel Consolidator & E-commerce Shipping Solutions Provider

Services

Brand Guideline

Packaging Design

Uniform Design

Stationary Design

Parcel Box & Envelope Design

Marketing Collaterals Design

Interior Design

Info

Client: Easy Parcel
Year: 2020
Industry: Logistic
Region: Malaysia

About

EasyParcel as a whole is a web-based parcel consolidator and E-commerce shipping solutions provider, or to put it into simple words, we provide easy-access solutions for delivery service bookings.

Challenge

– Previously only provide web-based delivery services

– Need to increase offline brand awareness

– Similar concept with conventional parcel consolidator

– A number of competitors in this field of providing delivery services

– Other services that are also expanding to retails

– Other courier with wider coverage of services national and  internationally

Solution

In the beginning of the design process and brand renewal experiences, we identified the issues, nature of EasyParcel and definition of the brand direction.

Identity

Packaging Box & Collaterals

Interior

Uniform