Branding for Parcel Consolidator & E-commerce Shipping Solutions Provider
Parcel Box & Envelope Design
Marketing Collaterals Design
Client: Easy Parcel
EasyParcel as a whole is a web-based parcel consolidator and E-commerce shipping solutions provider, or to put it into simple words, we provide easy-access solutions for delivery service bookings.
– Previously only provide web-based delivery services
– Need to increase offline brand awareness
– Similar concept with conventional parcel consolidator
– A number of competitors in this field of providing delivery services
– Other services that are also expanding to retails
– Other courier with wider coverage of services national and internationally
In the beginning of the design process and brand renewal experiences, we identified the issues, nature of EasyParcel and definition of the brand direction.