App Branding for
Baby Journaling Product
Mobile App UI
Client: First Smile – Gamification
Industry: Baby products
The First Smile logo focuses on the smile while the type act as the blinking eyes. They idea was to capture the innocent the first smile of the baby, the most invaluable experience for the parents.
To further express the First Smile brand in an extensive manner, we have created a story which can be an expanded universe solely for First Smile’s future business expansion.
This universe adds a lot of fun elements to the brand when they wanted to tell their brand story.
The mobile UI based of the graphic elements from the universe, depicting the penguin use of the app. This is in order to create a friendly approach as well as a cute expression of the app to relate the parents to the baby journal app.
We are also very proud that the app has been featured in several sites.
2015 Best Social Communications
More Than 2 Millions