First Smile Baby Journal App is an app as its name dictates, enable parents to share their baby photos and is sorted automatically in accordance to date. The posts cannot be viewed unless approved by the parents making information of the baby secured. This app aims to bring parents together and journal their babies’ growth in a secured space.
App Branding, Mobile App UI
The First Smile logo focuses on the smile while the type act as the blinking eyes. They idea was to capture the innocent the first smile of the baby, the most invaluable experience for the parents.
To further express the First Smile brand in an extensive manner, we have created a story which can be an expanded universe solely for First Smile’s future business expansion.
This universe adds a lot of fun elements to the brand when they wanted to tell their brand story.
The mobile UI based of the graphic elements from the universe, depicting the penguin use of the app. This is in order to create a friendly approach as well as a cute expression of the app to relate the parents to the baby journal app.
We are also very proud that the app has been featured in several sites.
2015 Best Social Communications Mobile Application
More Than 2 Million Memories Uploaded