If you are a business owner who sells online, you definitely need tools or media to market your products or services. One of the most effective marketing tools today is landing pages, which have numerous functions. Before we discuss the function of landing pages, do you already know the meaning or understanding of the landing page itself and the differences between landing page and homepage?

Not everyone is fully familiar with the terms used in the digital marketing industry. Although it is commonly heard everyday, most people may not be fully aware of the terms used in the industry. Some people struggle with digital marketing due to the acronyms and abbreviations used every day, but they don’t have to be that difficult or confusing.

When deciding which marketing strategy is best for your company, consider your target audience and where they get their information, and base your decision on that. When deciding between traditional and digital marketing, it is not always true that one is simply superior to the other because they serve different purposes.