Clubhouse is a social network app that uses audio as a main communication tool between users, but it is currently available on IOS devices and via invite only. Users can use this application to listen and discuss with other users on various topics and discussions are made virtually such as teleconferencing.

The decoy effect or also known as “asymmetrical dominance effect”, is a phenomenon in which consumers change their preference between two choices when a third option is presented. This effect would lead a customer to select the most expensive product instead of the cheaper product.

Social media such as Facebook, Instagram, Twitter, and YouTube have become enormous platforms for people to do their businesses online. Because of this, the internet has established a new marketing strategy called online reviews.