Branding & Packaging
Le’ Gua is a bird nest brand that commissioned CR8 for logo and packaging design and rebranding. They wanted to reposition their target to China market as well as more youthful audiences to retain their business’ sustainability.
Sarang Baram Sdn Bhd
The logo center around the shape of swiflet combined with a semi circle nest. This is to clearly state the nature of the product. We chose rose gold as the main colour gradation to show the premium attribute of the product and the its circular elegance to repurpose its target audiences.
The identity also extends to the stationery where we keep the gradient usage consistently to recreate the contours to align itself with the styling of the logo. The stationery, aside from the elaborate use of brand graphic, has in itself a rather clean design to refocus the theme back to its elegant approach.
The packaging also adopts the same gradation and have the brand graphics on the contour seamlessly adopt into different media albeit having different treatment, they retains the same identity.
The brand graphic usage also make use of the contour as a frame for images or graphics.